Web Tech Plaza

Search Engine Strategies Perhaps the most important and inexpensive strategy is to rank high for your preferred words on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content on your webpage, so let's begin with steps to prepare your web pages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. 1. Write a Page Title. Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title will appear hyperlinked on the search engines when your page is found. Plan to use some descriptive keywords along with your business name on your home page. 2. Write a Description and Keyword META Tag. The description should be a sentence or two describing the content of the webpage, using the ...